This is an unstandardized choropleth map. The variables here are not areally averaged, which makes it look much different that if it were, let's say, U.S.-born Hispanic citizens per square mile (population density).The map is from the U.S. Census Bureau, but was actually cited in an article about a Wal-Mart opening its first 'Hispanic Community' store.
web site - http://naturalspecialtyfoodsmemo.blogspot.com/2008/05/ethnic-retailing-memo-wal-mart-to-open.html
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